DIGITAL MARKETING FUNDERMENTALS

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  AIDAR MODEL:
•  AIDAR stands for Attention, Interest, Desire, Action, and Retention. It is a marketing framework that describes the stages of a customer’s journey from becoming aware of a product or service to becoming a loyal customer.

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  BRAND:
•  A brand is a set of distinctive perceptions, ideas, and feelings that people have about a company, product, or service, that set it apart from alternatives. A brand is what consumers think of when they hear or see the company’s name. 

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  LOGO: 
• A brand and a logo are not the same thing. A logo is a graphic element that represents a brand visually, such as a symbol, emblem, or wordmark. A logo is one component of a brand identity system, which is the collection of tangible and intangible elements that create one brand image.

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  BRAND IDENTITY:
•  is the set of ideas and features that a company wants people to connect in their minds with its products or brand. It includes the company’s name, logo, design, colors, fonts, shapes, language, tone, and any other elements that convey its message and image to the audience

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  MARKETING FUNNEL:
•  A marketing funnel is a model that shows the way a potential customer goes from becoming aware of a brand to purchasing a good or service. It involves several stages of customer engagement with a brand, such as awareness, interest, desire, action, loyalty, and advocacy.